Prescribe is a conceptual wellness brand that reimagines pharmaceuticals as lifestyle products, blending clinical precision with cultural commentary on burnout and modern productivity.
With burnout becoming an accepted byproduct of modern productivity, Prescribe was created to challenge the normalization of exhaustion. The brand imagines a pharmaceutical company that develops “Burn-Out Killers” — pills designed to eliminate fatigue, both mental and emotional. By borrowing the language of medicine and reframing it through design, Prescribe blurs the line between cure and critique, questioning our dependence on performance-enhancing fixes while presenting an eerily plausible solution for the overworked mind.